Internet Online Search Marketing for Law Firms

Online Advertising and Marketing Can Maximise Your Budget

Breaking the thread of working through the online marketing diagram, I thought it would be worth while to bring some statistics and research to your attention, statistics that I have learned recently.

The CEO of the UK Interactive Advertising Bureau has been quoted as saying that the Internet is propping up the entire advertising industry.

He admits that while online advertising is not immune to the downturn, it is one of the only sectors that is still growing.

Why is this? Because online advertising and online marketing provide the best return on investment, period.

2007 to 2008 saw Internet advertising in the UK grow to 18.7% of all advertising spend, that's just 0.6% less than print advertising.

Also compare the fact that TV advertising accounts for 22% of all advertising and you'll realise just how close online marketing is behind.

I can't stress it enough.

The reason UK businesses are spending £335m a year on online marketing is because the Internet is where the customers are!

posted by Chris Coney BSc at 17:23