tag:blogger.com,1999:blog-90744833472845813382009-07-09T18:15:17.682+01:00Upright Solutions have alot of experience working with solicitors and law firms within the legal industry. We work with them providing specialist online marketing services to help them grow their business.Chris Coney BScnoreply@blogger.comBlogger15125tag:blogger.com,1999:blog-9074483347284581338.post-76997464117055985822009-06-12T15:52:00.002+01:002009-06-12T15:54:32.175+01:00

We're terribly sorry that the activity on the blog has decreased in recently months.We have been so so busy with new enquiries during the downturn as more and more firms divert their marketing budgets away from ineffective offline marketing and into productive and profitable search engine marketing campaigns.We're very glad they are.When things die down a bit (if they do!) we'll be back with more

Chris Coney BScnoreply@blogger.com0tag:blogger.com,1999:blog-9074483347284581338.post-40035237856080415602009-03-17T16:48:00.006Z2009-04-17T16:15:57.764+01:00

Today we'll be talking about the hub of the whole Internet marketing system, the website.Websites appear on the diagram here. Click on the diagram to see it full size.Believe it or not there is alot more to a website than meets the eye, honestly.What staggers me still is the vast variation in website quality. Now I'm not into web design anymore, we put that to the side in favour of a focus on

Chris Coney BScnoreply@blogger.com0tag:blogger.com,1999:blog-9074483347284581338.post-67701211196422737592009-03-03T07:49:00.003Z2009-03-03T07:53:42.667Z

If you've been reading the blog for a while, you will notice that it now has a far more unique look to it.When it launched the law firms marketing blog was styled using any old template, but we've now taken the time to spruce it up a bit.Hope the changes are welcome.Chris Coney

Chris Coney BScnoreply@blogger.com0tag:blogger.com,1999:blog-9074483347284581338.post-62604498432357292802009-02-23T13:41:00.006Z2009-03-08T10:56:48.198Z

Today we shall be discussing the next element of Internet marketing for law firms that appears on my new diagram - search engines.Search Engines appear on the diagram here. Click on the diagram to see it full size.So how do search engines affect the legal services industry?Well to be honest, they affect the legal services industry as much as every other industry. The long and the short of it is

Chris Coney BScnoreply@blogger.com0tag:blogger.com,1999:blog-9074483347284581338.post-54720233896226700072009-02-20T17:23:00.002Z2009-02-20T17:32:28.965Z

Breaking the thread of working through the online marketing diagram, I thought it would be worth while to bring some statistics and research to your attention, statistics that I have learned recently.The CEO of the UK Interactive Advertising Bureau has been quoted as saying that the Internet is propping up the entire advertising industry.He admits that while online advertising is not immune to

Chris Coney BScnoreply@blogger.com0tag:blogger.com,1999:blog-9074483347284581338.post-69478026101509967852009-02-18T13:55:00.004Z2009-02-18T14:38:01.652Z

Today we shall be discussing the very first element of Internet marketing for law firms that appears on my new diagram - prospective customers amd clients.Yes we call them clients but I use customers meaning the same thing.So today we will be focusing on this area of the diagram. Click on the diagram to see it full size.Do potential buyers of legal services use the Internet?Well when I meet most

Chris Coney BScnoreply@blogger.com0tag:blogger.com,1999:blog-9074483347284581338.post-49417410834159339572009-02-17T13:32:00.003Z2009-02-17T13:48:43.925Z

That Internet Marketing professional is myself of course.The blog has only been going for a short time, but it occured to me today that I have made several assumptions about my readers.I have come up with a new approach to the blog, which should appeal to both web savvy readers and readers that are not web savvy.The approach is thus.Instead of writting topical and 'what's hot' articles right out

Chris Coney BScnoreply@blogger.com1tag:blogger.com,1999:blog-9074483347284581338.post-11583560759387996022009-02-16T15:44:00.005Z2009-02-16T15:53:41.281Z

According to the UK Federation of Small businesses, Microsoft has just published a survey that shows small and medium sized companies are wasting an estimated £3 billion on websites that are not visible to search engines.The survey showed that 2.79 million businesses have websites, but the majority of them are not investing in search engine marketing.The point being that these small and medium

Chris Coney BScnoreply@blogger.com0tag:blogger.com,1999:blog-9074483347284581338.post-33053903757413370542009-02-03T14:28:00.005Z2009-02-03T15:09:11.135Z

Not all websites are created equal. Some are good some are bad.Some perform well in search engines, some don’t. Some are easy to use and some are not.There are many things that can affect the performance of a law firm’s website, or any other website for that matter, but there are some nuances in the legal services industry that need to be taken into account when engaging in a web design

Chris Coney BScnoreply@blogger.com0tag:blogger.com,1999:blog-9074483347284581338.post-64389267431682629252009-02-02T16:03:00.003Z2009-02-02T16:06:43.900Z

Web Analytics. What a horrible word.Not horrible in terms of what it means, it's just not very user friendly.When reviewing online results with solicitor and lawyer clients, I often prefer the phrase 'website visitor behaviour' which is far more business friendly than 'web analytics'.'Web analytics' just means being analytical about your web activities and it's a very important part of your

Chris Coney BScnoreply@blogger.com0tag:blogger.com,1999:blog-9074483347284581338.post-22583239284069357012009-01-30T14:31:00.005Z2009-01-30T15:06:50.755Z

Networking, we're all familiar with the principal perhaps even if we don't engage in it.Networking is not just about turning up at chamber of commerce lunches and passing around business cards.Networking is about creating a professional network for yourself, for reasons of lead generation, service fulfilment or service procurement.Now Internet marketing is all fabulous but fundamentally 'there's

Chris Coney BScnoreply@blogger.com0tag:blogger.com,1999:blog-9074483347284581338.post-88556652928048651492009-01-28T14:14:00.006Z2009-02-02T15:32:23.046Z

OK some of you might be thinking, what the hell is a 'virtual' law firm and others will have heard of them and be here hoping to find some insight into the details.Well in my experience working in the legal industry providing Internet marketing, you'd expect me to have come across these virtual law firms and lucky enough I have.Let's take the more bizarre one first to get your brain warmed

Chris Coney BScnoreply@blogger.com0tag:blogger.com,1999:blog-9074483347284581338.post-90134160808410443562009-01-23T13:42:00.004Z2009-02-02T15:39:11.524Z

Like most industries, the legal industry has niches.You get full service law firms at one end, highly specialist law firms at the other and every shade of grey in-between.The way search engine marketing is creating unlimited demand for law firms is by empowering the buyer of legal services to find exactly what he or she wants, despite the fact that there may be no local firm who can help

Chris Coney BScnoreply@blogger.com0tag:blogger.com,1999:blog-9074483347284581338.post-42503454982037004622009-01-22T14:27:00.005Z2009-02-02T15:39:11.524Z

Claiming compensation for personal injury. A well known topic by all, even those not in the legal industry.I remember what a shock we got when we took on our first solicitor firm who specialised in personal injury.They wanted (as all our clients do) to generate enquiries / referrals from the Internet for people wanting to claim personal injury compensation.It wasn't the client company that gave

Chris Coney BScnoreply@blogger.com0tag:blogger.com,1999:blog-9074483347284581338.post-80230041697249275122009-01-21T14:57:00.001Z2009-02-02T15:39:11.524Z

It's official. The legal industry is guilty of serious negligence in the area of taking advantage of Internet marketing techniques to generate client referrals from the Internet.SEO Search Engine OptimisationPPC Pay Per Click Marketing / AdvertisingEmail MarketingWeb AnalyticsSocial NetworkingAre the seriously effective tools at their disposal and yet very few good law firms are taking advantage

Chris Coney BScnoreply@blogger.com1